| My Big Fat Greek Gyro was founded by Michael Ference and Kathleen Kamouyerou-Ference as a result of their 25 years in the food service industry. They recognize that specializing in tasty, high quality pita sandwiches, salads and classic Greek food presented a window of opportunity for My Big Fat Greek Gyro products, and possibilities for expansion. We are a new franchise opportunity that responds to a growing market demand for high-quality “semi” fast food. Our customers want convenience, reasonable prices and great food. A key aspect of My Big Fat Greek Gyro’s success is the loyalty of existing customers and the ability to turn first-timers into “regulars”. Our personalized approach provides a pleasant experience to a broad range of customers and has resulted in positive “word of mouth” and a high percentage of repeat business. My Big Fat Greek Gyro’s commitment is to serve fresh, healthy, great tasting food, exceeding customer expectations. For more information on Franchise Opportunities please call us or stop by. |
“The My Big Fat Greek Gyro Difference”
My Big Fat Greek Gyro was founded by Michael Ference and Kathleen Kamouyerou-Ference, as a result of their 25 years experience in the food service industry. They
recognized that specializing in tasty, high quality pita sandwiches, salads, and classic Greek food presented a window of opportunity for My Big Fat Greek Gyro products,
and possibilities for expansion.
OUR CONCEPT
We are a new franchise opportunity that responds to a growing market demand for high-quality “semi” fast food. My Big Fat Greek Gyro has the following advantages:
• Innovative concept directly targeting the health, value and quality conscious food consumer
• Uniquely positioned to provide a comfortable combination of dine-in, take out and catering as well as delivery service
• Very little, if any, competition for the Gyro Sandwich format
• A complete, yet simple, menu of sandwiches, soups, salads, desserts and beverages
• The new and exciting “fast food” that tastes great and is fun to eat!
• Extremely marketable name and character that has an immediate and broad customer appeal
• A different option for customers other than burgers, subs and pizza
Our customers want convenience, reasonable prices and great food. A key aspect of My Big Fat Greek Gyro’s success is the loyalty of existing customers and the ability
to turn first-time customers into “regulars”. Our personalized approach provides a pleasant experience to a broad range of customers, and has also resulted in positive
“word of mouth” and a high percentage of repeat business. My Big Fat Greek Gyro’s commitment is to serve fresh, healthy, great tasting food in casual, comfortable
surroundings which exceed our customer’s expectations.
Now is the time to introduce this concept to new locations and areas.
OUR PRODUCTS
“Greek Gyros Cooked and Prepared in Front of You”
My Big Fat Greek Gyro’s high quality foods sell themselves. In addition to our delicious assortment of pita sandwiches, we offer soups, salads, desserts, soft drinks
and novelty ice creams. We also offer our appealing foods for catered events at a reduced rate, the perfect alternative foods for office functions and other special
occasions.
My Big Fat Greek Gyro’s pita sandwiches are made to order within minutes right in front of you, using only the freshest produce, all natural breads (no fat…no
preservatives) and lean meats that include gyro, chicken breast, lean sirloin and pork. To ensure that each customer receives the freshest food possible, we limit our
stock so it does not sit around. We also have fresh produce and other foods delivered to each store location at least twice a week. Every sandwich that we make is
rolled into a convenient packaging and backed with foils to ensure that the product stays warm, even after being delivered. Our fresh pita bread and unique packaging
makes eating our sandwiches a fun and delightful experience, even if the customer choices to use a fork.
Approximately 80% of consumers today are interested in the nutritional content and quality of food. One of the strongest trends in the food industry today is the shift
towards “fresh and tasty” dining. My Big Fat Greek Gyro is a business system positioned to take advantage of this well established and growing market. We
continuously hear from customers that they are glad there is a dining option other than fast food burgers, the same old subs and pizza. We are simply offering a fresh
and tasty alternative that everyone seems to enjoy. Our food is something different.
WHY FRANCHISE?
Franchising offers proven methods of operation that permit the franchisee to capitalize on the experience and expertise of an established system. More and more,
people are choosing franchising as the way to start their own business. In fact, franchising is the leading, growing method for conducting business. By capturing on
the name, knowledge and stability of the franchisor, the franchisee has an advantage over someone starting an untested business. This helps ensure peace of mind
when starting and operating your own business.
The International Franchise Association (IFA) reported that franchise sales approximated over $750 million by the end of 1991. Franchise operations now account for
almost half of all retail sales and, most important, according to the U.S. Department of Commerce, have an amazing survival rate of more than 90%, compared to less
than 20% for an independent business.
Franchising is a viable business concept both for growing companies and for individuals seeking to start a business. A comprehensive study for the IFA in 1992
reported that not only did the great majority of franchisees consider their operation successful, but they also found their franchise operation met or exceeded their
expectations for satisfaction. These high ratings of satisfaction and success did not come without hard work. Any franchise business is only as good as the franchisee
is prepared to make it. It may start with the expertise and reputation of the franchisor… but it all comes down to you and your initiative, effort and determination.
Now you too have an opportunity to become part of the franchising boom and own your own franchise with My Big Fat Greek Gyro. The first step is to carefully read and
consider all the enclosed materials about our operation. Then, if you are interested in further examining this opportunity, please complete the enclosed form and return
it to us. We look forward to exploring available opportunities with you.
WHY US?
In a business environment where 80% of all new businesses fail, the concept of a My Big Fat Greek Gyro Restaurant provides you with an exciting franchise opportunity.
My Big Fat Greek Gyro offers a wide variety of location possibilities and demographic markets which include free standing, strip centers, malls and food courts, just to
mention a few.
My Big Fat Greek Gyro provides franchisees with a comprehensive support program including:
• In depth training in; inventory control, personnel management, In-store policies and procedures, advertising and promotions, ordering and purchasing and more
• Assistance in site selection, construction, set-up
• Opening support and assistance
• On-site training and support
• Management Updates
• Advertising and marketing support
• Product preparation
My Big Fat Greek Gyro is consistently striving to improve all phases of operations and to communicate these enhancements to each franchisee so that each My Big Fat
Greek Gyro can be its best.
My Big Fat Greek Gyro wants you to share in the possibilities that come from being a part of our franchise system. Each My Big Fat Greek Gyro is operated as a
separate and independent business. You become your own boss, but you benefit from the knowledge and skill of an established growing business.
To qualify as a My Big Fat Greek Gyro franchisee, requires no prior restaurant experience or talent – just a desire to be an independent business owner, the willingness
to work hard, and a commitment to provide exceptional customer service.
If you want a challenging and rewarding business and would like to take advantage of an exceptional franchise opportunity, you owe it to yourself to examine My Big Fat
Greek Gyro’s franchising system.
FRANCHISE SUPPORT AND SERVICES
No matter how well an operation functions, occasional questions are bound to arise. For this reason My Big Fat Greek Gyro Inc. is prepared to assist franchise owners
in nearly every aspect of restaurant operation, both before and after their unit has opened for business. Our staff remains available for on-going guidance and field
support for as long as you are a franchise owner. Our management team has a diverse and extensive background in restaurant and business operations and is a
valuable source of information and ideas. As a support resource for franchisees, My Big Fat Greek Gyro Inc. is available to assist in a variety of areas including:
OPERATIONAL ASSISTANCE
An operations Manual provided to each franchisee contains guidelines on pre-store opening procedures, hiring and training, ordering and receiving goods, accounting,
menu and food preparation, sanitation, equipment maintenance, customer relations and general operational procedures. My Big Fat Greek Gyro’s management team
is available to solve any operational problems which may develop during day to day operations and to provide advice on maintaining operations, products and customer
service standards. Our staff will advise you in the areas of sales forecasts and sales operational objectives, as well as on creating plans to meet your goals and allow
you to grow or expand.
EMPLOYEE MANAGEMENT
A successful operation hinges on hiring, training and retaining quality employees and management personnel. My Big Fat Greek Gyro will provide assistance in
effectively training your employees and in building and maintaining a quality crew.
FINANCIAL PERFORMANCE
My Big Fat Greek Gyro will consult and assist franchisees in developing programs to maximize profit potential through cost management in areas of labor, food and
supplies, and general operating expenses.
RESEARCH AND DEVELOPMENT
A significant part of the success of any restaurant chain depends on its ability to develop and launch products that keep pace with the changes and standards of the
food industry. We will continually strive to develop more efficient procedures, and new products that appeal to customers. As we unveil new products and operating
procedures, we will assist franchisees in integrating these new concepts. We will also assist in resolving product and/or ingredient problems as they occur in the field.
MARKETING
In addition to helping you design your initial grand opening campaign; we will continually bring you new ideas and concepts, as well as ensure an aggressive and
professional marketing program. The My Big Fat Greek Gyro staff is always available to assist and advise you in developing a marketing plan tailored to your individual
needs, and we will supply franchisees with an on-going arsenal of support and promotional ideas to assist in driving restaurant sales. This includes a wide range of
print advertising, seasonal promotions, point-of-purchase material, and signage and much more, all designed to bring customers to our restaurants.
As a My Big Fat Greek Gyro franchisee you will be required to participate in an Advertising Cooperative. Working with the co-op helps franchise owners take advantage
of promotions which would not be cost effective for a single restaurant. The co-op also helps increase our advertising impact by coordinating our efforts with other My
Big Fat Greek Gyro locations. Co-op advertising is funded by each individual franchisee. Franchisees may participate in recommending, communicating, and helping
develop appropriate marketing programs to utilize the co-op fund. As additional locations open for business, the impact and value of My Big Fat Greek Gyro’s name
recognition will become greater, thus creating greater awareness on the part of the consumer.
COMMUNICATION
My Big Fat Greek Gyro also serves as a primary communication link between locations. We are a firm believer in frequent and accurate exchanges of information and
ideas. We will be in constant contact with franchisees to offer assistance, solicit ideas and suggestions, and keep you up-to-date on industry trends.
When appropriate, My Big Fat Greek Gyro will hold franchisee meetings. These meetings serve a variety of purposes and allow franchisees to become better
acquainted. We will update franchisees on the latest developments in the food service industry and provide advice on employee standards, customer service,
increasing sales and other important issues. We will discuss issues pertinent to specific markets and openly tackle problems. Franchisees can share information
and ideas that will benefit other members of the system.
TRAINING
Once you have signed your Franchise Agreement, negotiated a lease and started building your unit, you are ready to begin our comprehensive training program. While
your unit is being prepared, you will train for approximately two (2) weeks at our My Big Fat Greek Gyro training store. We will then be on-hand at your location to assist
you with training and all other aspects of your initial store opening. Training Program specifications are outlined within the Franchise Agreement.
In short, all the tools needed to open and operate your restaurant comfortably and confidently on a day to day basis are provided. Our experienced staff will work side by
side with you and your employees during the initial pre-opening and opening of your restaurant to help you with the many elements necessary to get your Grand
Opening to a good start.
QUESTIONS AND ANSWERS
Q. What is the My Big Fat Greek Gyro concept?
A. My Big Fat Greek Gyro is a fast food sandwich shop which offers a complete menu including a wide range
of pita sandwiches, salads, platters and beverages, available for dine-in, take-out and delivery.
Q. How does My Big Fat Greek Gyro Franchise?
A. My Big Fat Greek Gyro franchises by individual locations which have a defined exclusive territory.
Q. What size store is required or recommended?
A. Typically, an ideal store ranges from 700 to 1500 square feet, has ample parking, is easily accessible and
has good visibility.
Q. What does it cost for a My Big Fat Greek Gyro restaurant?
A. My Big Fat Greek Gyro estimates the average cost to open a store to be $70,000 to 100,000. Although,
with high-end improvements and fixtures the cost could be as high as $150,000. This figure will vary depending on
each store’s individual requirements.
Q. Is fast food experience required?
A. Previous experience is not required; however, the type of individual who is used to hard work and long
hours is the type of person we will select.
Q. Does My Big Fat Greek Gyro provide financing?
A. No, not at this time. Financing is the responsibility of each individual and/or group. We can assist you in
identifying possible sources of financing.
Q. What kind of sales/earnings can I expect?
A. My Big Fat Greek Gyro does not make sales or earnings claims, or projections. Once we have had an
opportunity to meet and you receive an Agreement to review, we will encourage you to contact existing franchises
to discuss their experiences.
Q. What is the term of a My Big Fat Greek Gyro franchise?
A. Ten years with options.
Q. I am interested in obtaining a My Big Fat Greek Gyro franchise. What is my next step?
A. Complete the enclosed INFORMATION REQUEST FORM submit it to us. We will contact you to schedule
a meeting which will answer most of your questions. We will also discuss your franchise possibilities.
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